Digital marketing course

Traditional Marketing

  • What is Marketing?
  • What is Traditional Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms
  • Traditional Vs. Digital Marketing
  • Features of Digital Marketing
  • Latest Digital marketing trends
  • Tools of Digital Campaigns

Search Ranking Metrics

  • What is Search Engine?
  • What is (AI) Bot?
  • What is AI Search?
  • What is SERP?
  • Indexing Pages
  • What is Page Rank?
  • What is Alexa Rank?
  • What is Domain Authority?
  • What is Page Authority?

Search Engine Optimization

  • Introduction to SEO
  • Types of SEO?
  • Black Hat Vs White Hat?
  • Google Algorithm Update
  • Major and Minor Updates
  • Factors of SEO
  • Onpage SEO Optimization
  • Off-Page SEO Optimization

Keywords Research & Analysis

  • Introduction to Keyword?
  • Types of Keywords
  • Keyword Research Method
  • Types of Keywords Matches
  • Product/Services Keywords
  • Google Keyword Planner Tool
  • Tools for Keywords Research
  • eCommerce Product Keywords
  • Keyword Frequency/Proximity

Onpage Optimization (HTML)

  • What is Design Optimization?
  • Need of HTML in SEO
  • HTML Website Optimization
  • Google Mobility Algorithms
  • Google Website Rules
  • Image Optimization
  • Sitelinks Generations
  • Metrics of Web Design

Technical SEO Strategies

  • Title Tag Optimization
  • Meta Tags Information
  • Meta tags Generator
  • Additional SEO Tags
  • Content Optimization
  • Keywords Density
  • Anchor Linking
  • Header tags Optimization

Google Webmaster Tool

  • Google Webmaster Tool?
  • Google Search Console
  • Website Property Setup
  • Website Key Verification
  • Page Links & Search Terms
  • Index Vs No Index
  • Website Mobility Solution
  • Spam Check & Removals
  • Sitemap & Structuring

WordPress SEO

  • What is CMS?
  • Types of CMS Technology
  • Strategy of WordPress
  • What is WordPress?
  • Benefits of using WP
  • SEO Plugins in Site
  • Google Site Kit Integration
  • GWT Setup in Plugin

Yoast SEO Strategies

  • What is Yoast SEO
  • Installation Yoast
  • Importance of Yoast
  • Premium Vs Free Yoast
  • Meta tags via Yoast
  • Title Tags Yoast
  • Slug & Meta Info
  • Keyword & Synonyms

Link Building Strategies

  • What is Link Building?
  • Types of Link Building
  • Backlinks/Inbound Links
  • Search Engine Submissions
  • Directory Submissions
  • Social Bookmarking Sub
  • Classified Ads Posting
  • Guest Posting
  • Q & A Backlinks

Content Marketing

  • What is Content Marketing?
  • Content Writing/ChatGPT
  • Blog Posting
  • Blog Commenting
  • Press Release
  • Article Submissions
  • Web 2.0 Properties
  • Content Blogging
  • Products Marketing

Google Business Listing

  • Google Business Listing
  • Setup My Business
  • How to Verify?
  • Local SEO Strategy
  • GMB with Keywords
  • GMB Website Setup
  • Call & Message Setup
  • Google Reviews reply

Google Ads (SEM)

  • What is SEM & Paid Marketing
  • Google Ads, Ads Express
  • Google Campaign Setup
  • Campaign Hierarchy
  • Google Accountability
  • Metrics in Google Ads
  • Landing Page Optimization
  • AdGroups, Ads, Keywords setup
  • Keyword Match Types
  • Ad Extensions & CallOuts
  • What is Quality Score
  • CTR, CPM & Conversions

Leads Generation Ads

  • Search Ads (PPC)
  • Display Ads (Image)
  • Shopping Ads (PLAs)
  • Video Ads (Instream)
  • Call Only Ads
  • Dynamic Search Ads
  • Conversion Optimization
  • Conversion & Event Tracking
  • Remarketing Ads
  • Google Ads Editors
  • Reporting in Google Ads

Google Analytics & Insights

  • What is Google Analytics?
  • Setup Google Analytics
  • Verify the Tracking Code
  • KPIs in Google Analytics
  • Import & Export Reports
  • Userflow, Annotations
  • Filters and Funnels Setup
  • Goals Tracking Strategy
  • Customized Dashboards
  • Google Data Studio
  • Google Tag Manager

Social Media Marketing

  • What is Social?
  • SMO Vs SMM
  • Benefits of using SMM
  • Social Media Statistics
  • Social Lead Generation
  • Social Media Branding
  • Metrics in Social Media
  • Engage Referral Traffic
  • Tools of Social Designs

Facebook Marketing

  • Facebook Profile
  • Facebook Business Page
  • Creation of Fan Page
  • How to increase Likes?
  • Facebook Vs Instagram
  • Meta Ads Platform
  • Facebook Pixel
  • FB Ads to Insta Ads
  • Reporting in Facebook

Instagram Marketing

  • Instagram Marketing
  • Types of Instagram Accounts
  • Posts, Reels, Stories
  • Post Designing Tools
  • Stories & Highlights
  • Importance of Hashtags
  • Tools for Instagram
  • Instagram Advertisements
  • Instagram Analytics

YouTube Marketing

  • What is YouTube?
  • YouTube Channel
  • Benefits of YouTube
  • Slides to Videos
  • Tools to Create Video
  • YouTube SEO
  • YouTube Studio
  • Copyright & Strikes
  • YouTube Adsense
  • YouTube Analytics

Twitter Marketing

  • Twitter Profile
  • Branding Twitter Platform
  • Importance of Tweets
  • Rich media Tweets
  • How to Increase Followers?
  • Content strategy for Twitter
  • What is #Hashtag?
  • Importance of #and @
  • Twitter Analytics

LinkedIn Marketing

  • LinkedIn Profile
  • LinkedIn Business Page
  • Products Pages, Organization
  • Posts and Connections
  • Post Designing Tools
  • LinkedIn Workspace
  • LinkedIn Job Apply
  • Tools for LinkedIn
  • Linkedin Advertisements
  • LinkedIn Analytics

Online Reputation Management (ORM)

  • What is ORM?
  • Quora Q&A
  • Google Reviews
  • Facebook Reviews
  • Slide Share Platform
  • Complaint Management
  • Corporate Reputation
  • Clutch  &  TrustPilot
  • Social Media ORM
  • ORM Analytic & Insights

Email Marketing

  • What is Email Marketing?
  • Importance of Email Marketing
  • Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Types of Email marketing
  • Email Marketing Campaign
  • What is Newsletter
  • Email Marketing Reports

Google Analytics

  • What is Google Analytics
  • Introduction to GA4
  • SetUp Google Analytics
  • Installation Google Analytics
  • Real Time Traffic Vs KPIs
  • Google Analytics Reports
  • Creating Filters with IPs
  • Goal, Value and Funnels
  • Custom Dashboards
  • Google Data Studio
  • Google Tag Manager

Google Adsense

  • What is Google AdSense
  • Adsense Policies & Rules
  • Top AdSense Earners
  • Factors for AdSense Success
  • Create AdSense Ad
  • Ad Formats and Sizes
  • Integrating Ads in Site
  • Blocking Sites & Categories
  • Reports Analysis

Youtube Monetization

  • What is YouTube Monetization?
  • Google Adsense with YouTube
  • Eligibility Criteria for YouTube
  • Creating YouTube Channels
  • Creating Video through Software
  • YouTube Subscribers/Views
  • Watchhours and Short Views
  • Guidelines for YouTube Publishers
  • Social Blade and Tools

Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • Types of Affiliate Networks
  • Affiliate marketing payments
  • Ecommerce Affiliate Marketing
  • Indian Adsense and CJ.com
  • Amazon Affiliate Network
  • Flipkart Affiliate Marketing
  • Promote Affiliate Products
  • Results on Affiliate sites